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In addition, there are only 5 main producers of metal cans, thus the suppliers have only limited options. Overall, supplier power is medium.
Competitor Power: All of the products from the various can producers are similar. In addition, patent protection has run out, thus it is easy to copy innovations from one company to another. Further, the producers are not engaging in noticeable innovation. Additionally, industry operating margins recently fell from 7% to 4%. Production over-capacity and a shrinking customer base has contributed to margin deterioration. Also, producers must attempt to locate their plants near their customers to minimize transportation costs and reduce prices to their customers...
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