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Culture of a country emphasis on individual behaviour. It influences the thinking process, consumption habits, communication process, etc.... and the list is endless. The failure to consider cultural universals results in a tendency to overemphasize cultural differences. Note that shared values do not necessarily mean shared or identical behaviour. The manner of expressing culturally universal traits still varies across countries. Music is a cultural universal, but that does not mean that same kind of music is acceptable everywhere.
Dancom (not the real name) is a large Danish company which is a world leader in some of its business areas...
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