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Essay text:
We are a group of advisors specialising in tourism and we wish to assess whether or not targeting the British business tourist market would be a good investment. We also have to determine whether the hotel should use British management in provision for its leisure activities.
The Hotel Denarau is 18-story, 5-star hotel situated in Port Denarau in Suva on the major island of Viti Levu. It is located 5mins from the beach. They offer tour services, sports, Adventures and other attractions.
We have decided to target British due to the interest they have in Leisure activities. We have also decided to use the geocentric approach of management...
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