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Some cultures, where the message is explicit, are low-context (Germans, Scandinavian countries). Such cultures are characterized by flexible ingroups and outgroups. On the other hand, in high-context cultures (Japan, Arab countries) the message is unclear and it's difficult to be entered if the person is an outsider.
Another academic known for his research in the field is Geert Hofstede. He developed four cultural dimensions ? power distance, individualism, uncertainty avoidance and masculinity. Power distance is the emotional distance between superiors and subordinates. It's concerned with a society's level of inequality...
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