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The marketplace is intensely competitive in some countries and only moderately contested in others. Industry driving forces may be one thing in Italy and quite another in Canada or Israel or Argentina or South Korea.
One of the biggest concerns of companies competing in foreign markets is whether to customize their offerings in each different country market to match the tastes and preferences of local buyers or whether to offer a mostly standardized product worldwide. While being responsive to local tastes makes a company's products more appealing to local buyers, customizing a company's products country by country may have the effect of raising production and distribution costs due to the greater variety of designs and components, shorter production runs, and the complications of
1For an insightful discussion of how much significance these kinds of demographic and market differences have, see C...
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Common topics in this essay:
- Brazil Country Report
- CROSS-COUNTRY DIFFERENCES IN CULTURAL, DEMOGRAPHIC, AND MARKET CONDITIONS
- Country Analysis of Brazil (Cultural circumstances)
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