CRM in Casinos

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Title: CRM in Casinos

Essay Details:

Subject: Business

Author: Eric S

Date: December 30, 2013

Level: University

Grade: A

Length: 3 / 870

Essay text:

Profitable because this is what makes or breaks the business. With the use of loyalty cards based CRM systems, casinos now are able to proactively identify high margin customers daily throughout their operations and once they are identified, casinos go all out to ensure that these customers are given extraordinary service, from free meals, tickets to shows, room, and even limo and helicopter services. These rewards do not come cheap, and at first glance, may appear to be an unnecessary expense. This might have been a valid argument in the past, where casinos may have spent more on marketing to each customer than they could ever recoup from them...

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