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They are coordinating multiple channels: including the web, email, call centers, direct mail and face to face ? to interact with customers and meet their needs.
Profitable customer relationships begin with sound planning. Actionable strategies for collecting customer data, mining it for valuable insight and cost effectively building these relationships are required to drive results. Firms must identify their Most Valuable Customers, interact with them across all channels and meet their needs.
The ability of the organization to interact effectively with stakeholders depends on the quality and nature of the data, how the company derives insights from the data, and how it makes the data or the analysis available to the appropriate interface...
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