Crm

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Title: Crm

Essay Details:

Subject: Business

Author: Lisa B

Date: March 24, 2016

Level: University

Grade: C

Length: 2 / 358

Essay text:

(2002) op.cit. 6 Xevelonakis, E. (2004b) ‘Forcasting churn and exploiting data for customer retention strategies’, IIR’s Thirteenth Annual Conference on Telecoms Market Forecasting, Prague. 7 Coyles, S. and Gokey, C. (2002) ‘Customer retention is not enough’, The McKinsey Quarterly, No. 2, www.mckinseyquarterly.com. 8 Kolko, J. (2003) ‘How to stop broadband churn before it starts’, Forrester, www.forrester.com. 9 Fayyad, M. U., Piatetsky-Shapiro, G., Smyth, P. and Uthurusamy, R. (1996) ‘Advances in Knowledge Discovery and Data Mining’, MIT Press, Menlo Park, CA. 10 English, L...

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