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Essay Details:
Essay text:
Shortly afterwards the Board set a clear strategy for the development of the Group which, while it has evolved over the years, is still broadly applicable.
This strategy involves:
-sticking to core businesses in building materials and building regional market leadership positions
-reinvesting in existing assets and people to be the low cost market leader
-gaining exposure to new development opportunities which create horizons for future growth
-negotiating deals that meet sellers’ and CRH’s needs
-implementation by devolved development teams reporting to regional and product group managers
-a rigorous approach to the evaluation, approval and subsequent performance review of all projects
Shortly after CRH’s foundation in 1970 the Board set a clear strategy for the development of the Group which, while it has evolved over the years, is still broadly applicable today...
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