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For starters, Crestfield employees 10 full time regional sales managers in the field that are factory trained to assist the distributors on the “Best Practices” of selling the features and benefits of the Crestfield furniture product offering. Additionally, Crestfild has two Regional Sales Managers who are tasked with training the sales staff and developing new markets and distributors. A direct sales force in the furniture industry is an anomaly and the original owner of Crestfield Industries; Charlton Bates was credited for being “before his time by having factory direct sales staff in the field”...
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