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These include identifying your target audience, identifying the competition, deciding where to make your product available, the price in which to sell it, and the means of which to promote the product.
Offering a product of oral care, the target market is very broad. Crest offers a complete product line, including items for children, which expands their target market. Therefore, the audience that Crest needs to reach would be all people, regardless of age, gender, income level, ethnicity, education, occupation, or geographic location, as long as they do have teeth and have a need for oral care...
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