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These pressures have prompted them to check how they function, researching that traditional bureaucratic approaches are no longer effective. Instead, businesses need creative ways of rethinking as they move toward what many have named as the “creativity era”.
Creativity and innovation in businesses help employees view problems from different perspectives and give opportunities to managers thinking in new ways. Frequently, the focus is on research and development (R&D) o new-product development. Many companies, however, now realize that creativity is important for all their personnel.
In competitive market, technological advances, shorter production cycles, global trade possibilities, changing consumer demographics and dictate the need fo creative approaches to business...
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