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Essay text:
Therefore organizations must motivate creative thinking because it is obvious that the success of businesses in the rapidly changing future will be determined by their ability to become more creative.
Definition of Creativity:
Creativity is the generation of novel, useful, and predictable ideas that may meet perceived needs or respond to opportunities for the organization. In other words; creativity is seeing analogies where no one else sees them. Actually creativity is the essential first step in innovation, which is vital to long term organizational success.
The Creative Process:
Creativity is a complex process and it is really a part of most non-programmed decisions...
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