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He offered the company $500 for the right to use the Craftsman name. When Barrows was promoted he hired Tom Dunlap to take over the hardware department. Dunlap immediately upgraded the quality of the tools being sold, establishing Craftsman as the tool of quality. He began by adding chrome finishes and upgrading the handles on screw drivers with high impact plastic because he knew that the mechanic took pride in their tools. His old boss, Barrows, did not think that it would work, however he convinced him to give it a try and sales increased by six times the following year.
The first introduction of the Sears brand tool product line was done through narrow distribution...
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