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GM is globally active with its products but they are very well known and strong in their home market. In 2006 only 16% of total sales came from outside of USA. This shows us that the heavy domestic dependence esp. in cereal market is very problematic for GM.
In this joint venture, GM brings the expertise and competence of upstream, including production and R&D.
The joint venture will profit a lot from the core competence of GM in upstream of the value chain.
On the other side, the other partner of joint venture Nestle is the world’s largest global food and beverage company in terms of sale...
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