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Essay text:
I do not believe that the retailer cares if the loss leader sells or not; once you are in the store, the salespeople have the opportunity to "up sell" you to the nicer model or brand.
A perfect example of this is the circular for Stereo King; it is loaded with loss leaders with insanely low prices. Read the fine print and you will see that the advertised item is a no-name brand or a factory-refurbished item. In the Stereo King ad from February 19th, they are advertising a 7" Clarion monitor for only $99.00. This is a great price; it jumps off the page and says "you HAVE to buy this! It is such a good deal! Looking closer at the ad, it is a factory-refurbished item and there are limited quantities available...
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