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Due to the the opportunities that arise from globalization of production, Wool-Works seeks to become an International Business and therefore is looking to expand its sales internationally. Wool-Works has narrowed down two potential countries to export its fleece; the Philippines and Vietnam.
An examination of the economic, cultural and socio-political factors suggests the Vietnam is the more suitable Country in which to export.
Wool-Works plans to enter the Vietnamese textile industry buy exporting its goods through joint venture with a large raw materials supplier in Hanoi. This mode of entry was chosen as it will provide Wool-works with a competitive advantage, minimal risks, better understanding of the Vietnamese way of life and benefits associated with existing relationships with local supply chains and distribution networks...
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