cosumer behavior

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Title: cosumer behavior

Essay Details:

Subject: Business

Author: Annie G

Date: January 27, 2014

Level: University

Grade: A

Length: 19 / 5505

Essay text:

(Michael R. Solomon) Or How individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy their needs and desires. (Nancy J. Rabolt) The Domain of Consumer Behaviour WHY STUDY CONSUMER BEHAVIOUR Consumer behavior is exciting and fun. Businesses stay in business by attracting and retaining customers. As the global reach of businesses expands, the job of attracting and retaining customers grows ever more challenging. Even if you don’t go into business, understanding consumer behavior is likely to be an important tool in your job. A consumer behavior course can make you better informed and prepared to exercise control over your own consumer behavior...

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