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But we have tried to give the most relative summaries for each factor for Bulthuis. The factors are described below.
Demographic factors
Bulthuis has customers in a lot of different branches. Because every company who uses trucks or trailers is a potential customer.
Socio-cultural factors
One of the socio-cultural factors on which we can say something that applies to the truck and trailer branch is the producer faith. When we watch to this development we can conclude that in the Netherlands, producers (see appendix) in 2006 have a growing faith.
So we can say about these figures and the upcoming (consumer) faith in our economic that the branch might receive more orders...
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