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Customers are not necessarily helped by a salesperson. Some examples are calling a 1-800 number or calling a number in a magazine catalog. E-Bay is an example of assisted marketing systems which falls under the direct distribution system. Other forms of direct distribution are direct retail sales. Businesses that fall into this category are ones like Starbucks or McDonalds. Another type of direct system is personal selling systems. “The key to this direct distribution system is that a person whose main responsibility involves creating and managing sales (e.g., salesperson) is involved in the distribution process, generally by persuading the buyer to place an order...
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