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Bausch & Lomb markets five broad categories of products: contact lenses, lens care products, pharmaceuticals, cataract and vitreoretinal surgery, and refractive surgery (Bausch & Lomb, 2008).
Bausch & Lomb began with John Jacob Bausch, a German immigrant living in New York, in 1853 (Bausch & Lomb, 2008). Bausch opened a small optical goods shop in the town of Rochester (Bausch & Lomb, 2008). When Bausch needed money to keep the business afloat, he borrowed $60 from his friend, Henry Lomb (Bausch & Lomb, 2008). He promised Lomb that if the business became successful, he would make him a partner (Bausch & Lomb, 2008)...
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