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This concept recognises the inextricable link between the corporate worlds desire for economic profit and growth, while simultaneously satisfying societies ethical dimensions and maximising sustainable use of environmental resources. Corporate sustainability, in essence, requires motivating business decisions to achieve both a prospering environment and financial success together, “that the environment and economy are intertwined, partners in the global pursuit of an enhanced quality of life” (Schmidheiny 1992, p.83). While corporate sustainability recognises that expansion and financial success are important, It also requires the corporation to “pursue social goals…social justice, equity, and economic development” (Wilson 2003 p...
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