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Essay text:
An SBU can be a company division, a product line within a division, or sometimes a single product or brand (Kotler et al., 1998, p.35).
A corporation and its SBUs have structures that must be understood before a marketing plan can be created. These are very important because a marketing plan is a significant key to achieve the organisational goals. A good description of the corporation and its SBUs will provide an adequate understanding about them. This essay will describe the structures of a corporation and one of its SBUs, namely Coles Myer Limited and Coles.
Corporate Structure
Coles Myer Limited is an Australia company which provides services for its customers...
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