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Essay text:
The cultural factors are inclusive of culture, subculture and social class.
Culture:
Culture as mentioned previously, exerts one of the most influential forces on the consumer's buying behaviour. Values, perceptions, preferences and behaviours of the young growing children are developed though his/her family and other prominent institutions. Hence, growing children develop the culture of his/her ancestors. These values, perceptions, preferences and behaviours plays a very significant role in the buying process, as it determines what the consumer will or will not purchase. If the marketer understands the influence that culture has on the consumer he/she can facilitate these cultural factors when developing their product...
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