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Essay Details:
Essay text:
A PEST analysis on Malaysia environment will be analyzed to see the suitability of British policies and preference matches. For the industry analysis, porter’s 5-forces and the life-cycle analysis will be used to determine the current market share and where the passenger car industry is currently. When all information is gathered, a proper strategy will be given to unsure a better entrance for this British MNC to enter the market of passenger car.
Introduction
A decade has past since the ASIAN financial crisis in 1997-1998 and Malaysia seems to still be strong in the global market with a forecast growth of between 6%-6...
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