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Finally, recommendations will be given on how EBG may progress in terms of CSR.
2 Corporate Social Responsibility (CSR)
The concept of CSR has around for quite some time. Through continuous evolvement, the way we see CSR today differs considerably from how Milton defined it in 1962:
"There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud."
After Friedman, the idea of the corporate social contract arose, which today underlies the CSR concept...
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