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This is possible as generally people strive to achieve congruence among their values in the different roles they have to fulfill. Thus, they appreciate the opportunity to align their private values in their professional life (Ulrich, 1999). From the perspective of environmentalists and human rights groups, who does not benefit personally or financially, this viewpoint seems to be true.
However, according to Werther and Chandler 2006, corporations are more likely to commit consistently and wholeheartedly to CSR if they are convinced of rational or economic benefits involved. In series of 3 experiments and a field study, results show that CSR initiatives by corporations resulted in a strong corporate reputation and benefits include greater access to capital, reduced operating costs, improved financial performance, and enhanced brand image...
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Common topics in this essay:
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