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Essay text:
Carnegie bought his own iron and
coal mines because using independent companies cost too much and were
inefficient. By doing this he was able to undersell his competetors because
they had to pay the competitors they went through to get the raw materials.
Unlike Andrew Carnegie, John D. Rockefeller integrated his oil business from
top to bottom, his distinctive innovation in movement of American industry was
horizontal. This meant he followed one product through all its stages. For
example, rockrfeller controlled the oil when it was drilled, through the
refining stage, and he maintained control over the refining process turning it
into gasoline...
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