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Das Exposee ist meist eine Kurzbeschreibung des Dokumentinhalts.]
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Table of Contents
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Abstract
In This paper I have looked at what a competitive advantage is and why a strong corporate culture can be seen as a strategic competitive advantage. The Corporate culture theories developed by Hofstede, Deal and Kennedy and Handy have been listed and briefly discussed. I have looked at two real life examples of successful corporate cultures, namely Southwest Airlines and Hewlett Packard. I have also briefly looked at the negative sides of corporate culture to avoid bias. Furthermore I have looked at how corporate culture affects (International) mergers and acquisitions of companie...
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Common topics in this essay:
- Achieving Competitive Advantage
- Competitive Advantage
- Competitive Advantage
- Competitive Advantage
- Corporate Culture: The Ultimate Competitive Advantage
- competitive advantage
- corporate culture as competitive advantage
- In certain cases Porter's Diamond of Competitive Advantage may not be an appropriate framework for the analysis of a nation's sources of competitive advantage.
- M&Amp;S Striving For Competitive Advantage
- BPO-Comparative Advantage v. Competitive Advantage
- Competitive Advantage
- Competitive Advantage
- Competitive Advantage
- Competitive Advantage Erosion
- “informatio Technology Can’t Really Give A Company A Strategic Advantage, Because Most Competitive Advantages Don’t Last More Then A Few Years And Soon Become Strategic Necessities Which Just Raise The Stakes Of The Game. Discuss Why?
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