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Essay text:
Inc formerly started out as a catalogue retailer that specializes in safari themed clothing which was founded by Mel and Patricia Ziegler. It was eventually rebranded as an upscale clothing retailer.
Purpose and Value
Banana Republic believes in emotional connections with customer around the world through inspiring product design, unique store experiences and compelling marketing. Their purpose is to make it easy for us to express our personal style throughout our life.
Customers
Banana Republic’s pool of customer are from the young working professional ranging from 25-44.
How Banana Republic gains world recognition
All of us know that Banana Republic as a brand, is renowned and synonymous for its high-end fashion and it’s cutting edge in the fashion industry...
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