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The company's first mover status began with a revolutionary product in motocross. Former CEO Jim Jannard developed a handgrip with a rubber "O" design to prevent hand slippage. The unique handgrip developed brand equity, while at the same time providing unmatched practicality. The history of innovation has been persevered as Oakley expanded from eyewear into apparel, accessories, prescription eyewear, footwear, wristwatches and consumer electronics.
Although the work environment at Oakley is casual, everyone works hard. Self-initiative is a requirement for Oakley employees. The typical employee is positive, a team player, and a self-starter...
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