Corolla case

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Title: Corolla case

Essay Details:

Subject: Business

Author: Beverly H

Date: September 9, 2012

Level: High school

Grade: B

Length: 1 / 75

Essay text:

SWOT analysis ? Strong management team and well-educated sales staff ? Good relationship with growers and distributor (i.e. FedEx) ? Price competitive with conventional florists ? Higher margin. Low inventory cost (no perishability issue) ? High customer satisfaction by fulfilling customer needs ? Fresher and longer lasting flowers ? Faster delivery ? Good catalog design with educational trivia ? Concentrated supply source (80% from 8 growers) ? Limited bargaining power to suppliers due to its

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