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By taking advantage of this form of organization at the company, Canon can develop the capability to integrate a large number of new people into development teams when they need to continue to move ahead on the project quickly.
As noted by Clark and Wheelwright's article, "Organizing the Leading "Heavyweight" Development Teams," effective product development requires the integration of specialized capabilities. Canon's specialized capabilities exist in the realm of innovative engineering, hence when applying the concept of Heavyweight development teams its most appropriate to apply this concept to Canon's product development life-cycle...
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