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Essay Details:
Essay text:
Establishments in this industry are engaged in one or more of the following: (1) roasting coffee; (2) Trade (import/export); and (3) food and beverage preparation.
B. Industry Segmentation
C. Industry Size and Growth
D. Seasonality
E. Stage in the Product Life Cycle
F. Environmental Scan
1. Politico-Legal
? Strict Policy regarding fair trade with local coffee farmers/growers.
? Existing legislation regarding smoking areas.
? Cheaper to import coffee from Brazil and Vietnam
? High costs of fertilizers and pesticides
2. Economic
? Coffee volume sales in retail increased by 6% in 2005 for instant coffee
? Coffee sales in value increased by 13% in 2004 for instant coffee
3...
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