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Essay Details:
Essay text:
As the company expanded its distribution to new markets
within the U.S. in attempt to gain market share, it made a strategic decision to maintain a majority of its brewing
operations at its primary production facility in Golden, Colorado. This decision was based upon the desire to
preserve its core production strengths through close family control. However, as the company desires to expand its
market presence beyond the U.S. boarders with a goal of becoming the 5th largest brewer by 2008, its historic
approach to management and operations provides a detriment to achieving this objective. As seen by the on-going
consolidation of top brewers within the beer industry, the competition is fierce as more brewers are competing
within a global market with extended product lines and decreased profit margins...
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Common topics in this essay:
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