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Essay text:
Successful detailers need many KSAOCs to generate sales. CPI believes their detailers must have detailed knowledge of product characteristics, customer preferences, and the pharmaceutical industry. This knowledge is essential and is greatly linked to sales success. The more knowledgeable a detailer is about the product, the more confidence buyers will have in purchasing the product. Also, detailers must know what the customer wants, in order to satisfy the need with the proper CPI drug.
Important skills include interpersonal skills and selling skills that follow corporate promotional practices...
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