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Coffee is the second most traded product in the world and specifically specialty coffee is a $9 billion industry.
Main strategy of operating and controlling business in Starbucks is high quality of products and services. Therefore company doesn’t use franchising. It has total control over products’ quality not to fail customer’s expectation and avoid careless business operation of franchise buyers, who seldom can disconsider brand and deter consumers from buying this product. Investment to open new stores (which all are Starbucks’ property) it raised selling stocks to potential investors...
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Common topics in this essay:
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