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2007 and Wright, P. 2008) and nowadays the global presence by itself is not enough to guarantee global competitive advantages (Gupta and Govindarajan 2001). In order to be profitable, companies are using new innovative technologies to provide qualitative low-cost solutions and are trying to manage their human assets more effectively (Wright, P. 2008). In other words especially people and the management of people are increasingly seen as key factors of competitive advantage (Boxall and Purcell 2003, Pfeffer 1994, 1998, 2005).
On the one hand many multinational organisations are conducting business in global markets, that’s why their workforce is distributed world-wide to meet their needs or to gain sustained competitive advantages...
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