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Essay Details:
Essay text:
An Express Transport and Logistics company, Federal Express
was joining a domestic market dominated by the US Postal Service and UPS (United
Parcel Service). Fred Smith understood for the company to prosper, he had to embrace
technology and use it strategically to improve his business. Smith understood the
importance of information in his industry, his vision being: "information on a package
is as important as the package itself."
FedEx instantly broke the mould by bucking the trend for courier companies to lease
space on 3rd party airplanes; instead they invested in their own fleet. FedEx did not
have to rely on other companies to ensure their customers received their packages on
time, and it meant they built up a strong, early presence in the market...
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