Continental

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Title: Continental

Essay Details:

Subject: Business

Author: Edith C

Date: October 8, 2012

Level: University

Grade: A

Length: 13 / 3841

Essay text:

In 1993, Continental filed its second bankruptcy only ten years after the first. The company was headed for a third if it didn't get its act together. Continental was the result of seven airlines that merged together. The company's old strategy was to reduce costs and cut out features that were important to customers. Continental had ten presidents in ten years. Employees where not driven to make the company better. Employees were ashamed to work for the company and the culture was terrible. If an employee wanted to move up in the company, they would get the person ahead of them fired. They learned not to tell supervisors when something needed to be changed and had no care for Continental...

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