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With the advent of ?cultural cleansing' (Strangleman and Roberts, 1999), ?designer selves' (Casey, 1995) and other forms of ?normative controls' (Kunda, 1992) related to culture engineering and teamwork numerous studies have argued that the very capacity for workers to resist management has been insidiously undermined. In the past workers could usually resist corporate controls because they tended to be less normative but when the very identities of workers are intentionally controlled dissent is all but erased from the discursive landscape (Willmott, 1993). The problem with such a pessimistic reading of new management technologies, of course, is the unwarranted exaggeration of the success of management power and the underestimation of the myriad of ways some workers resist corporate control, even under the most claustrophobic hegemonic conditions (Thompson and Ackroyd, 1995)...
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