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Restaurants like Pizza Hut and Domino’s capture 88% of the $18.4 billion pizza market. Although 75% of the last 10 incidences of pizza consumption were delivered/takeout, 25% of the pizzas were purchased from a grocery store [frozen (16%), fresh (5%) or homemade (4%)]. Globally, NRFC competes primarily with Kraft and Unilever; within the United States, Kraft poses the largest threat. At present, there is no real leader in the refrigerated pizza market in the U.S.
Analysis of Company
Nestle, one of the world’s largest food companies, produces a variety of products like chocolates, beverages and prepared dishes...
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