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For organizations, it gives the opportunity to develop new markets, to improve the competitiveness of the company, but it also gives rise to many threats to organizations?±.
The UK, as one of the countries with the highest percentage of Internet users, is developing rapidly in Internet connections. It has been forecasted that Internet connectivity could reach 80 per cent of households by 2010 (Damesick, 2001). At the same time, online shopping in the UK is also becoming one of the hottest trends in retailing today (CACI, 2000). On the other hand, the exponential increases in online shopping and the fast rate of growth in the number of retailers selling online have created an extremely competitive marketplace...
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