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So why all the fuss now? Is this just another fad, some passing fancy that will come and go like Hula-Hoops, disco dancing or designer jeans? Hardly. A fundamental change is taking place in customer service, and the salespeople who realize this and change with it will be the people who will be successful in 2002 and beyond.
Customers (you may call them clients or patients) are the lifeblood of any small business or professional practice. To thrive, you need not only a steady stream of people who keep coming back for more goods or services but also those people to enthusiastically recommend your business to their friends...
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