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A sense-and-respond model is where advertisers sense what consumers are saying they want, through their behavior, and the marketers respond as promptly and as efficiently as possible.
This new trend is giving the consumer control over the decisions that until now, the corporations made for them. This impacts many aspects of business- from the items the retailers decide to stock, how the merchandise is categorized, the delivery, and the consumers even have more control over the development of new products. Putting the consumer in control could save a company a lot of money, while keeping the consumer satisfied with the product...
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