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Essay text:
IMPORATNCE OF ATTRIBUTES 6
2. FUEL PREFERENCE 7
3. BRAND IMAGE 8
4. INFORMATION SOURCES 9
5. BRAND vs ATTRIBUTE 10
6. NANO EFFECT 11
Conclusion 12
Appendix 13
Introduction
Indian Car market industry is booming. With the increase in per capita earning Indians are buying cars like never before. According to the Society of Indian Automobile Manufacturers, (SIAM) sales of passenger cars in India have exceeded the magical one million mark putting India among a select group of prosperous countries where passenger cars sell in such high numbers. Significantly while domestic car sales increased by 27...
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