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Essay text:
The premise is dependent upon consumer's reactions toward coupons and their willingness to change their purchase decision as a result of the coupon. Our group sought out to determine if discounts, specifically coupons, were effective in motivating consumers to purchase products they would not have purchased without the existence of this type of promotion.
History of Coupons
The very first coupons were distributed in 1894. They were in the form of a hand-written ticket for a free glass of Coca-Cola, which was the new fountain drink at the time. The following year in 1895 the first grocery coupon emerged...
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Common topics in this essay:
- Consumer buying behavior and the role of coupons
- CONSUMER BEHAVIOR ON IMPULSIVE BUYING
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