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The existing relationship between these factors would be analyzed and discussed further.
From an analysis of the distinct differences, marketers can determine the underlying opportunities as well as potential niche markets for which they can tailor their marketing mix more efficiently and effectively (Blackwell, Miniard & Engel, 2006, Pg. 236).
Are there any differences between demographic, social and value trends in China, Hong Kong and Australia?
2 Introduction
There are many differences between the demographic, social and value trends in the People’s Republic of China (hereafter China), Hong Kong Special Administered Region (hereafter Hong Kong) and Australia...
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