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Essay Details:
Essay text:
The indoor market is a multi-level building, sells seafood, meats, footware, confectionery, cloths, and kitchenware.
The purpose of this essay is to analysis Leicester Market's consumer behaviour, find out whether the Market is meeting customer needs. And finally I am going to make recommendations for the development of Leicester market. All the analysis and opinions will follow consumer behaviour theories.
Consumers as individuals:
1. Perception and Interpretation:
Consumer behaviour is the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires (Solomon, Bamossy, Askegaard, 2002: 5)...
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