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Essay Details:
Essay text:
According to Solomon (1999), most marketers now recognize that consumer behavior is an ongoing process; decision making unit plays an important role in this process. As the basic consumer decision-making unit, family are most frequently examined by many markets because decision making by family differs in many ways from decisions made by an individual and an organization.
Therefore, many firms tend to study the roles of different members of family regarding the purchase. As same way, I am going to illustrate how these facets affect Chinese consumer behavior and how do Chinese family make automobile purchase decisions...
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